Hey there!
I’m James – a senior product designer and ex web developer with 13 years of design experience + a degree in visual communication design. I’m passionate about solving complex problems and driving real value into products and systems. I’m a proven design technologist and have a strong track record of delivering value across the whole design lifecycle for large organisations.
Problem solver
Crafting thoughtful & effective solutions that address complex challenges
Trusted collaborator
Building strong relationships & team culture to align around shared goals
Product thinker
Deeply understanding user needs & business objectives to deliver meaningful impact
“James is a powerhouse of product design expertise. Working strategically and collaboratively with key stakeholders, James consistently delivers exceptional results. His deep experience across the entire product design cycle is invaluable.”
“James has one of the broadest and deepest skill sets I’ve seen. He can take a website or digital product from strategy all the way through to implementation, working on every stage and delivering work to a world-class standard.”
Notable clients
Projects:
Newton PMS for Medibank
Redesigned a Telehealth GP Practice Management System for Australia’s largest health insurer, improving usability and implementing design standards to streamline workflows.
NRMA mobile app
Led UX design and user research for new features in the NRMA app, including EV charging and cashback, while enhancing existing features like the benefits map and app usability.
Cheddar in-store cashback
Led research and design for a proof of concept feature enabling users to connect their bank account via open banking for automatic cashback on purchases.
Rural Health Pro
Led product design for a social platform connecting rural health professionals, delivering a Salesforce-based web experience and a custom mobile app for networking, training, and events.