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NRMA mobile app

Led the UX design for a 12+ month engagement with NRMA, focused on introducing a new membership program, implementing new features including EV charging and cashback rewards, and improving the overall user experience of the app. My role involved interaction design and research, as well as supporting the UI design. This included conducting research interviews, analysing and iterating on the information architecture, creating user flow diagrams, creating and testing wireframes, and implementing the hi-fi designs based on the brand and UI direction. The project aimed to expand NRMA’s service offerings while optimising the app’s usability and boosting customer satisfaction.

Roles:
UX design lead
UI design support
User research
Agency:
Digital Creators
Nrma cover

Ideation

Workshop 01
Workshop 02
Workshop 03

User flow design

User flows

Interaction design

Wireframes 01
Wireframes 02

Visual design

Benefit redemption

Fuel map 04
Fuel map 02
Fuel map 01
Fuel map 05

Electric vehicle charging

EV 01
EV 02
EV 03
EV 04

Implementation notes

Design annotations

Screenshot 2024 12 12 at 15 46 04


Map icon system

Map explainer 2