Hey there!

I’m James – a product designer and ex web developer with 11 years of experience + a design degree. I’m empathetic and passionate and care about human-centred design and socially responsible organisations.


Rural Health Pro

A social media platform for rural health professionals to network, chat and attend training and events. I was hired to lead design for the Salesforce-based web platform and a custom mobile app.

Lead product designer    2021

Inspirations Paint

Australia’s largest network of paint stores. I led the wireframing, prototyping and usability testing for a website redeign, transforming the business with click-and-collect ordering for tinted paint.

UX designer and researcher    2018

Health — University of Newcastle

Professor Clare Collins and The University of Newcastle engaged us to redevelop their two nutrition survey tools to improve their usability, effectiveness and uptake. I helped plan, design, test and build 2 web apps and 3 websites.

UX design and web developer    2017


Caterpillar dealer WesTrac needed a new online presence to reposition the the company, elevate the sales experience and to reduce the cost to serve new and existing customers.

UX designer    2017


Helping customers more effectively navigate a suite of tools with the introduction of a global dashboard, navigation and notification centre.

Product designer    2018

NSW Energy & Resources Knowledge Hub

A NSW Government initiative for energy sector news, events and resources required a custom website with a flexible CMS to deliver their content to their audiences.

Web developer    2018

ARC Centre of Excellence for Eco-Efficient Minerals

The new $35m Australian Research Council program aims to clean up the mineral processing industry through the development of new technologies, industry practices and a new generation of research leaders.

UX and UI designer    2019